Candida Specht
Meta Ads and Google Ads campaigns
PROJECTS AND EXPERIENCE
Marketing and product projects.
Explore marketing work from the partners' ALMKT portfolio and product and engineering projects from Lucas's professional experience.
PARTNERS' EXPERIENCE
The partners' marketing work.
The ALMKT portfolio brings together the partners' work before or alongside Syntesi and identifies the projects and channels involved.
The partners carried out this work through their professional roles and independent contracts before or outside Syntesi. Its inclusion here does not indicate a Syntesi engagement.
Amarilio Outlet de Ouro
Declared work as head of marketing; Meta Ads and Google Ads campaigns
Maratona Tech / Associação Cactus
TikTok Ads, Meta Ads and Google Ads campaigns
D’cor Mobília Criativa
Meta Ads and Google Ads campaigns
Martinez Calçados
Meta Ads and Google Ads campaigns
Published projects
The problem, the solution and the work delivered.
Explore the context, responsibilities and deliverables of the projects below.
PropTech
- Product
- Growth
PilarHomes
Lucas's professional experience
Premium property discovery and presentation in a real estate marketplace.
- Problem
- The journey needed to preserve context and trust throughout property discovery, presentation and negotiation.
- Delivery
- Property page and contextual navigation · Curated collections with named curators · Off-market flows
- Lucas's role
- RFC · Product · Frontend engineering · Production delivery
PropTech
- Platform
- AI
Catalog Integrity
Lucas's professional experience
An operational system to improve trust in a real estate catalog.
- Problem
- Unavailable or outdated properties created noise and recurring operational review.
- Delivery
- Multiple-signal analysis · Confidence-based rules · Asynchronous workers · Auditing and human review
- Lucas's role
- Engineering leadership · Architecture · Backend · Observability
PropTech / SaaS
- Product
- Growth
- Platform
Superlógica
Lucas's professional experience
Improvements to leads, search and user experience in a widely used platform.
- Problem
- Lead and search flows needed to become faster without disrupting the product in production.
- Delivery
- Analytics-led improvements · Frontend modernization · Search improvements
- Lucas's role
- Analytics · Database · Frontend · Search · Web and mobile
Concept showcase
What could your next brokerage website look like?
Pondera Realty is our interactive example of a real estate website. A fictional brand for exploring real design and experience decisions.
Pondera Realty · Real estate website
Explore the concept Explore website templates
Transparency
Publication criteria
We publish only authorised, non-confidential case studies. Figures, testimonials and impact claims remain hidden until explicitly approved.
Next step
What problem do you need to solve in your operations?
Tell us what needs to change in your operations. If we can help, we will discuss the expected impact, feasibility and where to start.
Request a consultation